About Generale Banca

We believe a bank should be easy to understand. Too often, customers are handed long documents full of unfamiliar terms and are left to work out the real cost on their own. We take the opposite approach: short explanations, clear prices and advisers who are happy to answer questions.

Our team brings together people with backgrounds in retail banking, lending, investment management and customer service. Together they design products around real situations, such as a first salary, a growing family or a plan for retirement, rather than around what is easiest for the bank to sell.

What we stand for

Three principles guide every decision. We are transparent about costs and risks. We protect customer money and data as carefully as our own. We treat every customer with respect, whatever the size of their balance. Select a card below to read more about our mission, values and story.